We need to go back in time a little bit to understand where Scandinavian design originates from.


Scandinavian design is a design movement characterized by simplicity, minimalism and functionality that emerged in the 1950s in the five Nordic countries of Denmark, Sweden, Norway, Iceland and Finland.

In Ireland and the UK Scandinavian design has only recently influenced the furniture market. Whilst Europe have experienced the presence of modern mass retailers, including Ikea since the 1950-1980s.

Let’s start with the basics. The style emerged in the 1950s as part of a modern movement in Nordic design. Function and affordability were prioritised over preciousness and luxury.

Main characteristics

  • pale colours

  • natural materials (wood, rattan, linen)

  • neat furniture, clean lines

  • light and bright, practical interiors

  • decluttered spaces

  • greenery and natural light

  • cozy, natural textiles

Best characteristic of Scandinavian design is simplicity, there is simply no fuss. Practical and functional ideas are always prior, and with that the decluttered minimal space becomes the look. The look becomes the lifestyle. Clean lines and simple silhouettes are so popular that they’ve become mainstream. It is also easy to bring your own personality into the look with mix and match as you can see on some photos above ⇑⇑⇑

“It’s as much a lifestyle as it is a look”


The characteristics of SCANDI clearly explain why we modern minds love this design and lifestyle stream so much. It is relaxing , calming and easy to get on with. Simple. Keep it simple.