Straight forward questions:

What are you selling? – product

How much are you selling it for? – price

How are you displaying it? –  place

What marketing are you using? – promotion

There is no secret of how to reach most potential of your business, you will have to get 4p right before moving on and thinking of anything else. Lacking just one of them will have a negative effect on the cycle and your business will not even have a chance of reaching possible potentials.


Empty shelves, having no products to sell, lacking communication and signage to tell price, no displays to attract and invite customers to engage with you services and products, and forgetting to promote and highlight what is so special about your services and products, why customers should choose you over competitors? All of these are in one circle and cannot exist as a whole without one another.

Product Price Place Promotion

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