Looking forward to the times in retail in when visuals get full attention and level of importance. In countries with longer history of retail and business trade in general all practices that drive sales are recognised. Ireland retailers are heading to the right direction no doubt.
Just like with traditional marketing the first impression and constant renewal is key to keep the public entertained and attract. No businesses can forget about details, customers nowadays sense every positive but negative experiences too. The more a retailer pushes the scale to the positive side the better chances it will have to be chosen by the people.