No more no less. Just a link. Something at the back of our mind or the deepest corner of our heart tells us we like it. As we can be a fan of a singer a band an artist we can connect emotionally to a brand.

We can see a logo and it can make us feel good. Of course previous to this strong emotional connection there was some kind of decision of purchasing, trying, tasting, listening or just seeing a great design. Our basic human senses tell us we like them.

Branding in retail: In the world of retail branding also comes down to the whole experience we are putting through our customers starting with marketing knowing our name, services, products and locations all the way to an in-store experience and after sale care.

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