Personally I am not a big fan of brands,  I rather like a product or design for its practical characters or visually attractive features. Branding to me it’s more a quality thing. When you know what to expect from a product just going by its brand.

Quality, functionality and of course amazing looks as visual features can influence the decision on our choices.

Check out these amazing looking stationary items from Ted Baker! They are the kinda pieces you can not just pick up at your local stationary shop you actually need to go to a Ted Baker shop or a concept homeware store.

Stockists in Ireland